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Advisory Board
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The Northwoods League Advisory Board is the Marketing Branch of the Northwoods
League. This group of highly talented individuals will devise marketing
strategies and advise the Northwoods League Board of Directors and
Administration. They will be targeting a number of audiences including
collegiate baseball players and coaches, Northwoods League alumni, corporate
sponsors, and Major League scouts, as well as, implementing public relations
strategies on a nationwide basis, while keeping the Northwoods League in tune to
the latest technology resources.
Dana Deubert - Chair
Dana has served in a variety of public relations and
marketing roles in both profit and not-for-profit organizations. Her resume
includes media relations expertise to enact strategies to enhance public
perception, managing accurate and appropriate coverage of national brand
positioning, and a strong crisis communications background to alleviate media
and public perception damage. Her on-camera and off-camera television experience
includes live broadcasting and video production for national
networks,
including ESPN and Fox Networks. For advertising and marketing communications,
Dana has overseen both national and localized campaigns, including video and
print advertising.
Dana is currently Vice President of Global Communications for
the Global Consumer Group, Citigroup. Her department oversees
the communications world-wide in more than 100 countries.
Prior to joining Citigroup, Dana was the Director of
Corporate Communications for United HealthCare Corporation, the nations largest
health insurer. Previous to that, she engineered the public relations and
communications strategy for the Travelers/MetLife corporations. In these roles, she served in a consultative role providing
expertise employee communications, crisis management, and public and investor
relations responsibilities. She also specialized in acquisition/merger
communications, including communications for four major corporate mergers.
Dana has hosted public television broadcasts, and currently
hosts a radio-telethon show to support the cure for cancer in children. She is
an active member of various education and scholarship boards. She
holds a B.A. in English, Communications and Journalism from Eastern
Connecticut State University,
Willimantic, CT.
Kevin Kessinger
Kevin brings a unique perspective to the Northwoods League
Advisory Board in that he deals daily at the highest levels of Corporate
America.
Kevin is Chief Operations and Technology Officer, Citigroup,
the leading global financial services company operating in more
than 100 countries. Kevin is responsible for world-wide operations
across the company, including Technology
Infrastructure, Architecture and Emerging Technologies, Corporate Systems
Development and IT Services, Information Security and Continuity of Business,
Citigroup Business Services, Corporate Realty Services, Executive Services and
e-Serve International Ltd., a subsidiary that provides customer service for
Citigroup businesses. He is a member of the Citigroup Management Committee and
Operating Committee.
Formerly, Kevin was Executive Vice President of the
Global Consumer Group and the President of Consumer Finance North America. Kevin
was responsible for all companies operating under the Consumer Finance North
America umbrella, including CitiFinancial branches in the U.S., Mexico, Canada,
and Puerto Rico, CitiFinancial Mortgage Company, Citicorp Trust Bank, f.s.b.,
CitiFinancial Auto, Credito Familiar in Mexico and Chesapeake Appraisal &
Settlement Services. Collectively, these businesses represent in excess of $80
Billion of consumer-based assets and over 2400 branches.
Previously, he was Citi Cards Chief Operating Officer, responsible for the operations and
technology of Citi Cards including all Master Card and Visa branded accounts in
the U.S. and Canada as well as all private label businesses. Kevin and his team
directed the very successful integration and conversions of AT&T Universal
Card, the Associates bankcard and private label cards, and numerous operating
and technical innovations to lead the industry as the low-cost/high-quality
provider.
Kevin was Chairman of Citibank South Dakota and Citibank USA
and a Board member of Citibank Nevada. In addition, he and his group supported
back office functions for the U.S. Retail Banking Group, Diners Club and the
Student Loan Corporation. Prior to becoming Chief Operating Officer, Kevin ran
the strategic business unit for the American AAdvantage Credit Card Program.
Kevin was head of Information Security for the Global Consumer Group from
2001-2004.
Prior to joining Citigroup Kevin was Managing Director, Banc
One Financial Card Services in Columbus, Ohio. Kevin received his MBA from
Capital University in Columbus, Ohio and his undergraduate BSBA from Southern
Illinois University at Edwardsville. He has also completed post-graduate studies
at Ohio State University. Kevin is a trustee for the Midwest Research Institute
(MRI) in Kansas City, MO. He is on the Board of Habitat for Humanity
International and a member of the Advisory Board of Columbia University's
Executive Masters of Science in Technology Management Program.
Bob Kunkel
Bob brings a technological expertise to the Advisory Board
that will take the Northwoods League deep into the twenty-first century.
A native of New Jersey, Bob started out as owner of E Street
Trucking, Inc. dealing in air freight consolidation. In 1980, he became a
Technician with AT&T Network Operations, lending technical support to
corporate financial and marketing systems within the business.
Following eight years in that role, Kunkel moved within
AT&T, becoming a Senior Account Manager in Information Management Services,
in Piscataway, NJ. There he was the lead contact for all data processing
services to the Consumer Strategic Business Unit. After three years, Bob moved
again within AT&T and was promoted to a Senior System Analyst in the
Universal Card Services in Atlanta, GA. There he was instrumental in the
development of calling card systems for the consumer credit card business.
Four years later, Bob moved to Jacksonville, Florida, joining
a joint venture between AT&T and Citibank as a Senior Technology Manager
with Universal Card. He managed the organization that supported the business
via data center services.
Following a four-year stint in that role, Kunkel joined
Citibank, in his current capacity, as Director of Citibank Cards Cardmember
Services. There he manages a multi-media contact center, while leveraging
advanced technologies to reduce costs and improve service levels.
Bob is a big baseball and St. Louis Cardinals fan and a lover of all types of music.
Jeff Maultsby
Jeff brings a wide-ranging educational and job-related baseball experience to the
Northwoods League Advisory Board.
A graduate of Florida Southern
College with a Bachelor of Science in Business, and a major in Sports
Management, Jeff worked his way up to becoming Branch Manager of Meritor Savings
Bank in Winter Haven, Florida, which had an $11 million deposit base. Following
four years in the banking industry, he took a position with the Los Angeles
Dodgers as Business Manager of their Extended Spring Training, Gulf Coast League
and Arizona Instructional League teams. A year later he was promoted to
Assistant General Manager of the Dodgers wholly owned subsidiary in the Florida
State League, the Vero Beach Dodgers. There he was responsible for game day
operations during Spring Training and all aspects of administration during the
Florida State League season.
After a five-year stint with
the Vero Beach Dodgers, Maultsby was named General Manager of the New York Mets
affiliate in the Florida State League, the Port St. Lucie Mets. There he
coordinated the Mets Spring Training Operations and the daily business
operations of the Mets Class A team, which included developing an annual budget,
setting sales and marketing goals and objectives, managing, hiring and training
of a full-time and game day staff.
Following his two-year tenure
with the Mets, Jeff joined State Farm Insurance Company, returning to his
hometown of Winter Haven, FL as a Senior Life/Health Underwriter, assessing the
risks associated with life and health insurance applications. He was then
promoted to Field Compliance Coordinator with State Farm, working out of their
Palm Beach Gardens, FL office.
Jeff recently served as Director of Florida Operations for the
Cincinnati Reds baseball organization.
Kevin Reichard
Kevin Reichard runs the popular Ballpark Digest (www.ballparkdigest.com)
and NWLfan.com Web sites in addition to launching a publishing firm, August Publications, in 2004. Ballpark Digest has
been the essential Web resource for baseball and ballpark news since its inception in 2002, while NWLfan.com has proven
to be a popular gathering place for Northwoods League fans, players and management. August Publications focuses
on sports and history titles.
Reichard previously was executive editor at internet.com/Jupitermedia
and oversaw a staff circling the globe as well as launching several successful
trade shows. During his time there, the company went public and achieved a
market valuation of $150 million.
He's also been a freelance writer (authoring 21 titles for IDG Books) and was an
editor at MPLS.ST.PAUL Magazine.
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